In his chapter behind the Blip, Fuller talks
about the combined relationship of human and the computer specified by the term
human computer interface, It is interesting that this work continues our effort
to understand our place in the modern technological world. Fuller states that: “It
should be asked what model of persona, what ‘human’ is engineered by the HCI” (12).
He brings up the question of personhood that is assemblage and reshaped by our
daily interaction with the digital world. His ideas agrees with and completes
what we read previously by Clark’s Natural -Born Cyborgs , Clark
confirmed that our brains do dovetail with the technology in a way that it
changes itself. While Fuller in his effort to define a possible way to theorize
the software systems, is finding out how exactly this intertwined relationship
of human and machine works to create this new version of human that is engineered
by it. We can imagine a reversed operation of programming a robot to be like
human.
Fuller Also discuses Deleuze and Guttari book,
what is Philosophy? He considers it a way to understand software as a
form of subjectivity. But then he argues that the new media is like the TV, which
replaced Althussor’s State apparatus’ disciplinary in the church and the school.
So, if we think from a Marxist view, can we be unconsciousness of being ruled
by the machine? We think that we are free to navigate through the digital world
but we are not aware that software’s are directing our navigation through its
specific programming? And if according to the Marxist theory, there is always
someone who knows of this determined direction would it be the programmer of
the code. We are not actually going to be slave of the technology rather than
obedient to the rule of the programmers, or they will be like us create the systems
and then being subjected to it.
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