Monday, March 26, 2012

Engineered Persona


                                                         

             In his chapter behind the Blip, Fuller talks about the combined relationship of human and the computer specified by the term human computer interface, It is interesting that this work continues our effort to understand our place in the modern technological world. Fuller states that: “It should be asked what model of persona, what ‘human’ is engineered by the HCI” (12). He brings up the question of personhood that is assemblage and reshaped by our daily interaction with the digital world. His ideas agrees with and completes what we read previously by Clark’s Natural -Born Cyborgs , Clark confirmed that our brains do dovetail with the technology in a way that it changes itself. While Fuller in his effort to define a possible way to theorize the software systems, is finding out how exactly this intertwined relationship of human and machine works to create this new version of human that is engineered by it. We can imagine a reversed operation of programming a robot to be like human.

             Fuller Also discuses Deleuze and Guttari book, what is Philosophy? He considers it a way to understand software as a form of subjectivity. But then he argues that the new media is like the TV, which replaced Althussor’s State apparatus’ disciplinary in the church and the school. So, if we think from a Marxist view, can we be unconsciousness of being ruled by the machine? We think that we are free to navigate through the digital world but we are not aware that software’s are directing our navigation through its specific programming? And if according to the Marxist theory, there is always someone who knows of this determined direction would it be the programmer of the code. We are not actually going to be slave of the technology rather than obedient to the rule of the programmers, or they will be like us create the systems and then being subjected to it.        

      

           

    


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